Live workshop: HOW TO USE AI TO HALVE YOUR PR TIME
REPLAY | INSTANT ACCESSS
AI isn’t here to replace PR - it’s here to make your life easier.
In this free workshop, PR Dispatch founder Rosie will show you how to use AI to:
● Speed up research & trend spotting.
● Come up with fresh pitch ideas & hooks.
● Turn research into quick insights.
● Proof your pitch in seconds.
Why in-house teams are leading the way in PR - and how you can apply their tactics
LIVE WORKSHOP | 14th october
With over 20 years of PR experience, we know the best people to lead your brand's PR are already on your team. They know your brand inside out, are involved in the day-to-day and can jump on press opportunities fast.
In this free workshop, we’re sitting down with in-house eCommerce teams from PR Dispatch brands to hear first-hand how they’re making PR work for them.
● What’s working for them - real strategies that get results.
● What’s working for them - real strategies that get results.
● Their biggest PR wins—and what you can learn from them.
Crafting a brand story the press will want to feature with Sonder & Tell
REPLAY | INSTANT ACCESSS
How do you turn a brand story into one the press want to hear about? In this workshop, PR Dispatch founder Rosie and the Senior Strategist at Sonder & Tell dive into the elements of a compelling brand narrative. You’ll learn:
● The starting point for crafting a brand story
● Common storytelling misconceptions
● Brands that have nailed their storytelling
Live workshop: EVERGREEN PR - HOW TO SECURE LASTING ECOMMERCE VISIBILITY
LIVE WORKSHOP | 12pm 29TH APRIL
PR isn’t just about landing quick wins - it’s about creating a sustainable strategy that works all year round.
In this free workshop, we’ll break down how to balance evergreen, seasonal and reactive PR to keep your eCommerce brand in the spotlight.
● Why sustainable PR is a smart investment.
● Tried-and-tested PR tactics with real brand success stories.
● Your roadmap to in-house PR in 2025.
Gift Guide Goldmine: The smartest PR moves brands made in 2024
LIVE WORKSHOP | 20th MAY
Getting featured in Christmas gift guides can put your products in front of thousands of eager consumers. But with editors making their picks as early as July, brands that plan ahead have the upper hand when it comes to securing those top spots.
In this free workshop, we’ll break down:
● The eCommerce brands that nailed Christmas PR in 2024.
● What made their Christmas pitches impossible to ignore.
● How to apply their winning strategies to your brand’s PR.
How to secure Christmas gift guide coverage in [Magazine to be revealed in the next few weeks...]
LIVE WORKSHOP | 24th JUNE
We've booked the editor for our next editor call and eCommerce brands you are absolutely going to want to be booked on to this. My face tells you everything you need to know.
On the 24th June we are bringing you an editor from one of the most sought after publications in the UK. You'll hear exactly what it takes to land a spot in their Christmas Gift Guide.
● They feature a wide range of product sectors from fashion to home, beauty to wellness, home to gifting
● They have a monthly printed issue (used to be weekly) as well as online content and weekly newsletters.
● Their double page spread shopping feature in every issue is one of the top places brands tell us they want to be featured.
Live workshop: The insider's guide to working with & getting results from a PR agency
REPLAY | INSTANT ACCESSS
Considering working with a PR agency? Watch this workshop first. With insights from both sides, we’ll reveal what you need to know before taking the leap:
● Key questions to ask before signing an agency contract
● What PR agencies actually do—and what they cost
● Crucial factors you may not have considered
Inside the editor's inbox: The secrets to pitching to short-lead & online Christmas gift guides
LIVE WORKSHoP | 9th september
Hearing from an editor who receives hundreds of Christmas pitch emails every day? Invaluable.
In this free workshop, we’ll be joined by a top UK editor who will be pulling back the curtain on what really grabs their attention during the busiest PR season of the year for eCommerce brands.
You’ll discover:
● What makes a pitch stand out in a crowded inbox.
● The types of products that catch their eye and why.
● Common mistakes brands make (and how to avoid them)
How to get local press to cover your story
LIVE WORKSHOP | 25th november
It’s easy to overlook local press in favour of bigger national titles - but that’s a missed opportunity. Local publications love shouting about local brands and getting featured can be a great way to build brand awareness and connect with customers close to home.
In this free workshop, we’re putting the spotlight on local (regional) press and how to get them excited about your story. We’ll cover:
● What local journalists are looking for (and how to give it to them).
● How to position your brand as a must-cover local story.
● Key messaging that resonates with local press and readers