Crafting a brand story the press will want to feature with Sonder & Tell

REPLAY | INSTANT ACCESSS

How do you turn a brand story into one the press want to hear about? In this workshop, PR Dispatch founder Rosie and the Senior Strategist at Sonder & Tell dive into the elements of a compelling brand narrative. You’ll learn:

The starting point for crafting a brand story

Common storytelling misconceptions

Brands that have nailed their storytelling

How to create PR hooks the press
will feature time & time again

REPLAY | INSTANT ACCESSS

To stand out to the press, you’ve got to hook them in. But what makes a strong hook? And how do you establish yours? In this on-demand workshop, we’re showing you exactly this. You’ll discover:

What a hook is and how to identify them

How to connect your hook with your story

Punchy hook examples to level up your pitch emails

Unwrap the secret to Christmas coverage with a top magazine editor

REPLAY | INSTANT ACCESSS

“What do journalists actually want?". Find out in this Christmas PR workshop. Rachel Edwards, Style & Interiors Editor at Country Living & House Beautiful, reveals the insider tips you can't afford to miss.

Hear directly from a top journalist on what they look for in gift guide pitches

Discover what separates a good pitch from the rest so you can cut through the noise

Stand your best chance with Christmas gift guide coverage.

Live workshop: “No agency required”: Learn how to get PR success in 2025, in-house

REGISTER | 14TH JANUARY 2025, 12PM

The workshop your PR agency doesn’t want you to turn up to. Join us to discover why your team is your best asset for pitching to the press and securing coverage:

Understand why PR agencies aren’t the only path to success.

Learn what agencies have that you can implement yourself.

Find out what you truly need to achieve PR results in 2025.

Live workshop: The insider's guide to working with & getting results from a PR agency

REGISTER | 11th FeBRUARY 2025, 12PM

Considering working with a PR agency? Watch this workshop first. With insights from both sides, we’ll reveal what you need to know before taking the leap:

Key questions to ask before signing an agency contract

What PR agencies actually do—and what they cost

Crucial factors you may not have considered