Whether you're currently working with an agency and reassessing your needs or looking to appoint one for the first time, it’s crucial to understand what you're signing up for.

With two decades of experience - both in the agency world and empowering eCommerce brands to manage their PR in-house - we’ve seen firsthand what works and what doesn’t. Before you make a decision, you need to understand exactly what PR agencies provide, what’s included in their services and how to choose the right fit for your brand.

This 30-minute workshop will provide the insights you need to make a smart, informed decision about your next PR move.

You’ll learn:

● The questions every brand should ask.

● What PR agencies really do.

● The true cost of hiring an agency.

● What agencies don’t tell you.

● Alternatives to PR agencies.

Who is this workshop for?

If you're thinking about hiring a PR agency or reassessing your current agency relationship, this workshop is a must-watch. Aimed at senior decision-makers, brand managers and marketing teams at eCommerce brands, it will help make sure your PR investments align with your business goals. Whether you're exploring what agencies offer or considering alternatives, you’ll walk away with the knowledge to make the right decision for your PR strategy.