PR training academy: the platform for in-house PR upskilling
POWER UP YOUR PR WITH
Get straight to the PR skills that matter. Our PR Training Academy delivers clear, practical video, visual and written content - backed by 20+ years of experience.
How to use AI to halve your PR time
LIVE WORKSHOP | 25TH MARCH, 12PM
AI isn’t here to replace PR - it’s here to make your life easier.
In this free workshop, PR Dispatch founder Rosie will show you how to use AI to:
● Speed up research & trend spotting.
● Come up with fresh pitch ideas.
● Find press hooks editors will love.
● Turn research into quick insights
● Proof your pitch in seconds.
Make AI your PR sidekick and cut your time in half.
Getting Started
2025 Key Dates
to Leverage PR & Marketing
FREE RESOURCE
Plan ahead and stay reactive with a go-to calendar of key dates designed to fuel your PR and marketing year-round.
How to Communicate
PR ROI to Your Manager
FREE RESOURCE
Show your team the value of PR—this resource helps you communicate ROI and get the go-ahead to level up your role and your brand’s strategy.
20 Winning Pitch
Hooks for PR success
FREE RESOURCE
20 pitch-winning hooks designed to help you pinpoint angles that grab journalists' attention and boost your pitching conversion.
REPLAY | INSTANT ACCESSS
Considering working with a PR agency? Watch this workshop first. With insights from both sides, we’ll reveal what you need to know before taking the leap:
● Key questions to ask before signing an agency contract
● What PR agencies actually do—and what they cost
● Crucial factors you may not have considered
Live workshop: The insider's guide to working with & getting results from a PR agency
Key Learning
IdentifY the right publications
Learn how to identify the perfect publications for your PR efforts and get your brand in front of the right media—all without wasting time.
3 mins
Make your coverage work harder
Want to get more from your press coverage? Learn how to turn a single feature into multiple opportunities to increase brand visibility.
3 mins
FIND THE STRONGEST PRESS ANGLES
This guide reveals how to find standout press angles that will make your brand shine. Learn to craft compelling stories that resonate with journalists.
3 mins
YouTube
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Feel like you’re pitching into the void? If you want to boost your chances of getting responses and coverage, this video is for you.
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Take a look at the pitch email that landed me a feature on Grazia's 'The Juggle' section. Discover how you can implement these strategies in your outreach efforts.
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Stuck on pitch ideas? If you feel like you’ve explored every angle, these 7 steps will help you discover fresh approaches to engage the press.
Want to learn more?
As a Pro member, you’ll access press databases, newsjacking tips, personal brand and strategy frameworks, a dynamic community, expert guidance, masterclasses, and more.
Register for our Live Workshops
Upcoming Workshops
Members only
1PM | 20th MARCH: MEMBERS
How to use email marketing for customer retention with guest speaker Hannah Spicer.
12PM | 25th MARCH
Live workshop: Make AI your PR sidekick and cut your time in half.
Members only
1PM | 3RD APRIL: MEMBERS
Q2 Strategy Live: Set your goals and action plan for the quarter ahead.
Access Instantly
Past Workshops
Crafting a brand story the press will want to feature
PR Dispatch x Sonder & Tell
Members only
How to set up and use affiliate marketing to boost press coverage
PR Dispatch x Jonathan Lundy
How to identify PR hooks that the press can’t ignore
What Our Customers Are Saying
See How Businesses Use PR Dispatch
Good Tuesday break a crowded market
CASE STUDY
Good Tuesday cut PR time by 50% while building 100+ editor relationships with PR Dispatch.
READ CUSTOMER STORY >
Davy J stays in the spotlight all year-round
CASE STUDY
Seasonal brand, Davy J, makes headlines all year whilst saving 98% on agency fees.
READ CUSTOMER STORY >
Plia Parasols gain brand traction from day one
CASE STUDY
Plia Parasols reached 500,000 people in the first 3 months by managing PR in-house.
READ CUSTOMER STORY >
Sign Up Today
As a Pro member you get access to exclusive workshops with PR experts and magazine editors.