PR training academy: the platform for in-house PR upskilling

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POWER UP YOUR PR WITH

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Get straight to the PR skills that matter. Our PR Training Academy delivers clear, practical video, visual and written content - backed by 20+ years of experience.

Evergreen PR: How to secure lasting eCommerce visibility

LIVE WORKSHOP

PR isn’t just about landing quick wins - it’s about creating a sustainable strategy that works all year round.

In this free workshop, we’ll break down how to balance evergreen, seasonal and reactive PR to keep your eCommerce brand in the spotlight.

What you’ll learn:

● Why sustainable PR is a smart investment.

● Tried-and-tested PR tactics with real brand success stories.

● Your roadmap to in-house PR in 2025.

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Getting Started

2025 Key Dates
to Leverage PR & Marketing

FREE RESOURCE

Plan ahead and stay reactive with a go-to calendar of key dates designed to fuel your PR and marketing year-round.

ACCESS

How to Communicate
PR ROI to Your Manager

FREE RESOURCE

Show your team the value of PR—this resource helps you communicate ROI and get the go-ahead to level up your role and your brand’s strategy.

ACCESS

100+ powerful hooks for eCommerce marketing & PR

FREE RESOURCE

100+ scroll-stopping hooks to grab attention, drive engagement and land press coverage.

ACCESS

How to use AI to halve your PR time

ON-DEMAND

AI isn’t here to replace PR - it’s here to make your life easier.

In this free workshop, PR Dispatch founder Rosie will show you how to use AI to:

● Speed up research & trend spotting.

● Come up with fresh pitch ideas.

● Find press hooks editors will love.

● Turn research into quick insights

● Proof your pitch in seconds.

Make AI your PR sidekick and cut your time in half.

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Key Learning

IdentifY the right publications

Learn how to identify the perfect publications for your PR efforts and get your brand in front of the right media—all without wasting time.

3 mins

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Make your coverage work harder

Want to get more from your press coverage? Learn how to turn a single feature into multiple opportunities to increase brand visibility.

3 mins

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FIND THE STRONGEST PRESS ANGLES

This guide reveals how to find standout press angles that will make your brand shine. Learn to craft compelling stories that resonate with journalists.

3 mins

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YouTube

If you’ve ever sent a pitch and heard nothing back, or you’re not sure how to actually stand out in a journalist’s inbox — this video is your PR cheat sheet.
Take a look at the pitch email that landed me a feature on Grazia's 'The Juggle' section. Discover how you can implement these strategies in your outreach efforts.
It takes just 2 minutes to increase your chances of press success by 200%. No, we're not kidding. See here.

HEAD TO YOUTUBE

Want to learn more?

As a Pro member, you’ll access press databases, newsjacking tips, personal brand and strategy frameworks, a dynamic community, expert guidance, masterclasses, and more.

SIGN UP TODAY