PR training academy: the platform for in-house PR upskilling
POWER UP YOUR PR WITH
Benefit from over 20 years of PR experience with our concise and impactful video, visual and written content. Explore our PR Training Academy to gain PR skills and better results.
The insider's guide to working with & getting results from a PR agency
LIVE WORKSHOP | 25th FeBRUARY 12pm
Thinking of hiring a PR agency? Watch this workshop first.
Before you start working with a PR agency, there are some crucial things you should know. With over 20 years of experience in the PR industry—both as an agency and empowering brands to do PR in-house—we've seen it all.
This 30-minute workshop will equip you with the insights you need to make an informed decision about whether a PR agency is right for your brand:
● The questions every brand should ask
● What PR agencies really do
● The true cost of hiring an agency
● What agencies don’t tell you
● Alternatives to PR agencies
Getting Started
2025 Key Dates
to Leverage PR & Marketing
FREE RESOURCE
Plan ahead and stay reactive with a go-to calendar of key dates designed to fuel your PR and marketing year-round.
How to Communicate
PR ROI to Your Manager
FREE RESOURCE
Show your team the value of PR—this resource helps you communicate ROI and get the go-ahead to level up your role and your brand’s strategy.
20 Winning Pitch
Hooks for PR success
FREE RESOURCE
20 pitch-winning hooks designed to help you pinpoint angles that grab journalists' attention and boost your pitching conversion.
REPLAY | INSTANT ACCESSS
Live workshop: Navigating EU General Product Safety Regulation (GPSR)
Feeling lost with the new EU General Product Safety Regulation (GPSR). You’re not the only one. We’ve brought in legal expert, Babs Neilan to cover:
● What the GPSR is and why it’s critical for eCommerce businesses.
● Your key responsibilities as a seller under the new rules—and how to meet them.
● Get a clear action plan for what’s next—steps, tools, and timelines.
IdentifY the right publications
Learn how to identify the perfect publications for your PR efforts and get your brand in front of the right media—all without wasting time.
3 mins
Make your coverage work harder
Want to get more from your press coverage? Learn how to turn a single feature into multiple opportunities to increase brand visibility.
3 mins
FIND THE STRONGEST PRESS ANGLES
This guide reveals how to find standout press angles that will make your brand shine. Learn to craft compelling stories that resonate with journalists.
3 mins
Key Learning
YouTube
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Feel like you’re pitching into the void? If you want to boost your chances of getting responses and coverage, this video is for you.
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Take a look at the pitch email that landed me a feature on Grazia's 'The Juggle' section. Discover how you can implement these strategies in your outreach efforts.
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Stuck on pitch ideas? If you feel like you’ve explored every angle, these 7 steps will help you discover fresh approaches to engage the press.
Want to learn more?
As a Pro member, you’ll access press databases, newsjacking tips, personal brand and strategy frameworks, a dynamic community, expert guidance, masterclasses, and more.
Register for our Live Workshops
Upcoming Workshops
12PM | 25th February
The insider's guide to working with and getting results from a PR agency
Members only
1PM | 27th FEBRUARY: MEMBERS
AI isn’t here to replace PR - it’s here to make your life so much easier. Make AI your PR sidekick and cut your time in half.
Members only
1PM | 27th MARCH: MEMBERS
Q2 Strategy Live. A group session to support you map out your PR goals for the upcoming quarter and share best practices for achieving them.
Access Instantly
Past Workshops
Crafting a brand story the press will want to feature
PR Dispatch x Sonder & Tell
Members only
How to set up and use affiliate marketing to boost press coverage
PR Dispatch x Jonathan Lundy
How to identify PR hooks that the press can’t ignore
What Our Customers Are Saying
See How Businesses Use PR Dispatch
Good Tuesday break a crowded market
CASE STUDY
Good Tuesday cut PR time by 50% while building 100+ editor relationships with PR Dispatch.
READ CUSTOMER STORY >
Davy J stays in the spotlight all year-round
CASE STUDY
Seasonal brand, Davy J, makes headlines all year whilst saving 98% on agency fees.
READ CUSTOMER STORY >
Plia Parasols gain brand traction from day one
CASE STUDY
Plia Parasols reached 500,000 people in the first 3 months by managing PR in-house.
READ CUSTOMER STORY >
Sign Up Today
As a Pro member you get access to exclusive workshops with PR experts and magazine editors.