100+ powerful hooks for eCommerce marketing & PR

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Journalists get hundreds of pitches. Customers scroll past brands in seconds. So how do you stand out? It all comes down to one thing — a punchy, powerful hook.

In this resource, you’ll find 100+ examples to help you create scroll-stopping hooks that editors and customers can’t ignore.

Whether you're just launching or scaling up, this session is packed with examples and insight from 20 years of agency experience — made for eCommerce brands that want to get noticed (without sounding like everyone else).

● Cut through the noise – with PR hooks that grab journalists’ attention and lead to real coverage.

● Say more with less – using hooks that speak directly to your audience and spark engagement.

● Attract the right eyes – from editors to customers, with messaging that’s clear, relevant, and built to resonate.